MBA Series Ep.15 – Strategy I: Positioning
Next Economy Now: For the Benefit of All Life
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Positioning Can Work for Collaboration, Right?
When a prospective customer sees your product or service, you're immediately positioned by their perception. Their perception is the reality of how you're positioned to them. Even if you don't even think about strategic positioning for your company, when somebody sees you, they have a perception and then that's real.
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