Strategic Positioning - Build, Measure, Learn Cycle

Sean, could you talk about this like build, measure, learn cycle and maybe how that fits into this? Yeah. You know, we're talking about this in the context of strategy and really see this as the most strategic thing you can work on for your company. Sean: The idea is to do small tests, test quickly to get feedback. And when you get a real signal, you'll have no doubt when you hit that signal because all of a sudden everybody wants what you have.