Masters of Community with David Spinks

How Project Management Institute Serves 1M+ Members w/ Marjorie Anderson

Jun 27, 2020

58:19

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Highlights

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Episode notes

What's the Key to Keeping Your Community Engaged?

04:44

Community Is the Same as Profit

02:38

Are You Trying to Balance the Two?

02:27

Introduction

2min

How Did You Get Into Community?

3min

How Big Is Your Community?

3min

How to Scale Virtual Events Back to Six Months

2min

Project Management - Community of Practice

3min

What's the Distribution of Paid and Unpaid in the Online Community?

2min

How Intentionally Do You Target the Next Generation of User?

3min

Are You Bringing in New Members to Your Community?

3min

Are We Meeting Our Business Objectives?

4min

10.

Are You Trying to Balance the Two?

2min

11.

Community Is the Same as Profit

3min

12.

Strategic Planning - How Do You Know What the Major Focus Is for the Organization?

3min

13.

Having Conversations About Community

3min

14.

How Do You Put Together Your Annual Plan?

2min

15.

What Are Your Top 3 Favorite Metrics?

4min

16.

What Are the Key Things That Go Into Running a Virtual Event?

6min

17.

Are There Any Other Ways to Engage People at Virtual Events?

3min

18.

What's the Key to Keeping Your Community Engaged?

5min

19.

How Do You Define Community?

2min

20.

What Would You Like to Share With the World?

2min

Today's guest is Marjorie Anderson. She's the manager of digital communities at Project Management Institute and is also the founder of Community by Association. In this conversation, we talk about how PMI approaches its programming to serve its million-plus community of project management professionals. Marjorie also dives into their virtual events, which they've been running since 2014, and shares insights into how community teams can make sure their work is driving measurable impact.

Links and Learnings:

— https://twitter.com/MarjorieAyyeee

— https://communitybyassociation.com/

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