How Intentionally Do You Target the Next Generation of User?

community programme, intentionally did not make that breakdown. What we did was we tried to segment our users wholistically by using the jobs to be done framework and really looking at demographics in a different way. So it's its really great resource for people who are mid career, right? They have been project managers for a little while, and they've really got a good grasp on what that means. And they're looking to hone their skills and be seen as subject matter experts. A, what we're having trouble with is bringing in that next generation of user, our next generation of professional because, a, they get drowned out by those other professionals.