Domain Name Wire Podcast
Rebranding to Atom – DNW Podcast #482
Apr 29, 2024
CEO of Atom, Darpan Munjal, shares insights on rebranding Squadhelp to Atom, discussing strategic name selection, audience testing, and addressing concerns about similar names. He also delves into technical challenges of website rebranding, SEO optimization, and the value of rebranding for businesses.
33:14
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Quick takeaways
- Rebranding from Squadhelp to Atom was driven by the company's expansion into new services beyond crowdsourcing, requiring a name aligned with its future direction.
- Technical preparations for the domain switch involved meticulous planning to ensure zero downtime, utilizing tools like GitHub and implementing SEO strategies to maintain rankings.
Deep dives
Rebranding from Squad Help to Adam
The podcast episode discusses the rebranding of the company Adam, previously known as Squad Help. Darpon Moonjal, the CEO of Adam, explains the reasons behind the rebrand and how the company used Squad Help to review potential names. The decision to rebrand was influenced by the company's expansion into services beyond crowdsourcing and the need for a name that aligns with its future direction. Audience testing and a strong backlink profile were vital aspects of the rebranding process to ensure a successful transition and maintain SEO ranking and visibility.
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