Exploring the strategic rebranding journey of a company from Squad Help to Atom, highlighting the reasoning behind the name selection and alignment with their business objectives through branding contests and audience testing.
Why Squadhelp changes its name and how it came up with Atom. Darpan Munjal has been a guest on this podcast many times, but he gets a different introduction this time: CEO of Atom. That’s because his company Squadhelp recently rebranded as Atom and moved its site to atom.com. On today’s show, Darpan discusses why […]
Post link: Rebranding to Atom – DNW Podcast #482
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