Exploring the process of gathering audience feedback for branding decisions, including targeting specific demographics and asking focused questions. The chapter highlights the importance of testing logos and names with diverse groups for effective decision-making in branding strategies.
Why Squadhelp changes its name and how it came up with Atom. Darpan Munjal has been a guest on this podcast many times, but he gets a different introduction this time: CEO of Atom. That’s because his company Squadhelp recently rebranded as Atom and moved its site to atom.com. On today’s show, Darpan discusses why […]
Post link: Rebranding to Atom – DNW Podcast #482
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