Rebranding to Atom – DNW Podcast #482
Domain Name Wire Podcast
Navigating Technical Challenges in a Website Rebrand
This chapter explores the technical hurdles faced during a large-scale website rebranding, detailing the meticulous planning to ensure a smooth transition without downtime. It discusses strategies for maintaining SEO rankings, utilizing tools like GitHub, and the impact of the rebrand on search rankings and user interaction. Additionally, the chapter touches on domain name usage, SEO optimization for domain landers, changing social media handles, and the overall value and costs associated with rebranding.
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