Navigating Technical Challenges in a Website Rebrand

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This chapter explores the technical hurdles faced during a large-scale website rebranding, detailing the meticulous planning to ensure a smooth transition without downtime. It discusses strategies for maintaining SEO rankings, utilizing tools like GitHub, and the impact of the rebrand on search rankings and user interaction. Additionally, the chapter touches on domain name usage, SEO optimization for domain landers, changing social media handles, and the overall value and costs associated with rebranding.

Why Squadhelp changes its name and how it came up with Atom. Darpan Munjal has been a guest on this podcast many times, but he gets a different introduction this time: CEO of Atom. That’s because his company Squadhelp recently rebranded as Atom and moved its site to atom.com. On today’s show, Darpan discusses why […]

Post link: Rebranding to Atom – DNW Podcast #482

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