On Strategy Showcase

Turning the behavioral sciences inward to address our industry's cultural disconnects

Jun 26, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Outside in Thinking Series
01:32 • 2min
3
The Danger of Losing Expertise in Our Industry
03:16 • 2min
4
The Problem Burster Bubble Solved
05:22 • 5min
5
The Role of Values in the Marketing Industry
10:50 • 3min
6
The Importance of Recognising Differences in Perspective
13:58 • 3min
7
The Importance of Straight Line Thinking in the Marketing Industry
17:10 • 5min
8
The Importance of Social Desireable Responses
21:41 • 3min
9
The Role of the Industry in Stopping the Normalization of Bad Research
25:09 • 4min
10
The Importance of Empathy in Marketing
29:20 • 4min
11
The Importance of Perspective Empathy in Marketing
33:46 • 4min
12
The Class Ceiling and the Aspiration Window
38:03 • 4min
13
The Road to Somewhere
42:05 • 6min