The Importance of Perspective Empathy in Marketing

Orlando Woods points out that perspective empathy is not about putting yourself in the other person's emotional situation. Instead, it means understanding the situation and context from a removed and more rational position. Nearly every product that I see on the ads, you know, predominantly in sport that I watch that's the life be that I see it. Everything is articulated in some way through an individualistic lens. We're missing this because we are young people in our insides of absorbing a kind of dominant cultural paradigm," he says.