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Turning the behavioral sciences inward to address our industry's cultural disconnects

On Strategy Showcase

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The Class Ceiling and the Aspiration Window

The culture of marketing is such that even though you might recruit diversely into the industry, you still get swallowed up by the prevailing culture. Just literally, if you can't debias your own thinking, incorporate as many biases as possible in your organization. And so we are saying, here are diversity as a social justice imperative. We should have a more diverse industry. But that wanted itself to do the job. It is a scale that can be managed and developed.

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