The Importance of Straight Line Thinking in the Marketing Industry

How we behave and think within the industry is very different than mainstream behaviors and thinking. What's critical is whether we're able to bridge that gap today in the work that we're producing. The marketing industry has over recent years become much more socially aware and focused on a range of social causes. But this is one of the areas where if you are defaulting back to actually quite a kind of particular set of values and beliefs, what you end up with is work.