

#213 Behind the Scenes of Buying a Business
6 snips Jun 20, 2025
Chris Barr, an acquisition entrepreneur known for securing off-market deals, joins the conversation. He shares innovative strategies for sourcing acquisitions through personal outreach and freelancers. The importance of building a strong personal brand to attract brokers is discussed, along with tips for crafting an effective buyer persona. Chris dives into real-time negotiations for niche businesses, including a pool service and art framing company, emphasizing the balance of successful deal-making with personal integrity and meaningful relationships.
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Leverage Freelancers for Lists
- Use freelancers to build targeted prospect lists for off-market deals.
- Prefer personally making cold calls to maximize response quality and relationship building.
Target Wealth Managers Too
- Add wealth managers to your outreach list alongside CPAs and bookkeepers.
- Wealth managers benefit from deals too and can introduce you to motivated sellers.
Broker Market Fragmentation
- Broker markets are highly fragmented, even top brokers only cover a small fraction of small business deals.
- Diversify deal sourcing beyond brokers to access better opportunities.