AI Snips
Chapters
Transcript
Episode notes
Prospects Are Tougher Critics
- Prospects are tougher critics than any editor because they invest personal hope and money in the offer.
- Merely factual claims don't suffice; prospects must emotionally feel the truth for trust.
Sell What People Want
- Find what people really want before you try to sell it.
- Focus your copy on offering what people want for sales to stick and reduce returns.
Direct Response Beats Reminder Ads
- Most mainstream advertising doesn’t sell but aims to entertain or remind.
- Direct response advertising measures results and truly drives sales especially for small businesses.
