7 Things I Wish I Knew When I Started Writing Copy
Copywriters Podcast
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Make Money With Your Credit Cards - Is That Really Clever?
Garry halbert's headlines were unbelievable enough to grab your attention, but believable enough to get you to invest the time in reading em. 99 times out of a hundred, clarity beats cleverness, yes. The better you know your target market, the better your copy will do. In many ways, the easiest market to sell to is one you are part of. You can write copy like your writing it to a friend, especially in that market since they're people just like you. It took me years to fully understand what values and preferences are different than those held by everyone else. And even when we stray into the dangerous waters of politics or hot culture, i could have written them
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