EP 156 | Kyle Pursell (Shopify) - Leveraging email to increase engagement & retention

Today on the show we have Kyle Pursell, Senior Lead of Growth Marketing at Shopify.

In this episode, Kyle shared his biggest lesson upon joining Shopify on how they effectively enable collaboration across the various cross-functional functions and how they maintain alignment through a powerful company mission.

We then dove into how Kyle and the team measured PMF at Inman when switching to a subscription business for their content. We dove deep into how you can leverage email to increase engagement and retention and the tradeoffs you need to consider with email frequency to mitigate churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.