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EP 156 | Kyle Pursell (Shopify) - Leveraging email to increase engagement & retention

CHURN FM

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The Most Important Lever to Pull From a Growth Perspective

Retention is the most important lever to pull from a growth perspective. If you don't strong retention as a company, you're dead in the water. Inman ik's monthly turn numbers wereat about five percent. To break even, we need to bring on two thousand new people every single month.

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