EP 156 | Kyle Pursell (Shopify) - Leveraging email to increase engagement & retention
CHURN FM
00:00
Email on Boarding
We never really found impact through email on boarding. We had our daily emails, news emals super clear and what a user would get when they clicked through. And we attempted to have a eight week nurture campaign where we basically on boarded users to the different facets of our content. But like these other nurtured emales where were trying to make sense for the new subscriber what they were getting didn't see great engagement. When we ran a d tests where we'v removed those emales and we just had our daily news content and then those like initial transactional emales,. Like we didn't see much of a change in the on and like the usage from subscribers with the exception of two
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