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EP 156 | Kyle Pursell (Shopify) - Leveraging email to increase engagement & retention

CHURN FM

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Onboarding

i think ove se when it comes on boarding, an adoption, if they differently, is a lag. You'll see them over time. With their cohort that went throught, and that's something we did monitor. But initially, like you said, there was almost no impact onson r attention activation. Everything pretty much stayed the same. Apart from one or two males, tat ke jus sidas well, and those were like the personal ones, it really difference.

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