#194 - Philippe Corrot - Mirakl - Le pilier des e-commerçants du monde

May 30, 2021

Philippe Corrot, entrepreneur autodidacte et cofondateur de Mirakl, partage sa passion pour l'e-commerce. Il évoque son parcours impressionnant, ayant vendu plusieurs entreprises à un jeune âge. La discussion porte sur les défis et opportunités des marketplaces, essentielle à la digitalisation. Philippe souligne l'importance de l'expérience client et de la technologie pour réussir. Il parle également des impacts du e-commerce post-pandémie, de l'évolution des modèles commerciaux et des défis de recrutement dans la tech.

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ANECDOTE

Rencontre Fnac

Mathieu Stéphanie et Philippe Corrot se sont rencontrés pour discuter d'un projet de vente de bracelets.
Ce projet a permis une vente physique inattendue chez la Fnac et Virgin Megastore.

INSIGHT

Média et E-commerce

Monétiser l'audience d'un média avec une marketplace est complexe.
Transformer un média en e-commerçant nécessite un changement de perception et de métier.

INSIGHT

Expérience Client

L'expérience client est primordiale pour se différencier dans un marché saturé.
Les commerçants doivent se concentrer sur le client et l'expérience offerte.

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