Bagley Talks to an Important Person 15: Craig Allen: CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas
24 snips
Dec 14, 2024 Craig Allen, Founder and Chief Creative Officer of CALLEN, shares his journey in creative leadership, notably transforming the Old Spice brand. He dives into the 'so what' approach in marketing, emphasizing audience connection. With humor, he discusses the absurdities of creative sacrifices and the importance of mentorship. Allen illustrates how radical creativity and emotional resonance in ads can revitalize brands, while also highlighting the power of collaboration and trust in client relationships. His insights blend humor with valuable lessons in the creative industry.
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Zoop's Breakup
- Jason Bagley and Craig Allen had planned to move to Austin together.
- Bagley broke up with Allen at a Zoop's restaurant.
Pillow Dam
- To save money on production budgets, Bagley and Allen sometimes shared hotel rooms.
- They maintained professionalism with a "hetero wall of pillows".
Gather the Facts
- Gather the facts during briefings by asking questions and researching the brand.
- Check the website, read materials, and review historical work.