Bagley Talks to an Important Person cover image

15: Craig Allen: CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas

Bagley Talks to an Important Person

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Building Trust and Effective Collaboration in Creative Processes

This chapter explores the significance of collaboration and trust in client relationships within the creative industry. It highlights how treating clients as partners can enhance idea selling and shares strategies for adapting to market changes through calculated risk-taking.

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