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Craig Allen

Founder and Chief Creative Officer of CALLEN, with extensive experience at Wieden+Kennedy. Known for his work on the Old Spice "Smell Like A Man, Man" campaign and numerous industry awards.

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24 snips
Dec 14, 2024 • 1h 11min

15: Craig Allen: CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas

Craig Allen, Founder and Chief Creative Officer of CALLEN, shares his journey in creative leadership, notably transforming the Old Spice brand. He dives into the 'so what' approach in marketing, emphasizing audience connection. With humor, he discusses the absurdities of creative sacrifices and the importance of mentorship. Allen illustrates how radical creativity and emotional resonance in ads can revitalize brands, while also highlighting the power of collaboration and trust in client relationships. His insights blend humor with valuable lessons in the creative industry.