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15: Craig Allen: CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas

Bagley Talks to an Important Person

CHAPTER

Radical Creativity and the Importance of Detail in Advertising

This chapter emphasizes the need for radical creativity to break free from stagnation in the modern creative landscape. It addresses the challenges faced by teams, particularly in the wake of the COVID-19 pandemic, while underscoring the importance of diligence and continuous refinement in the creative process.

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