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15: Craig Allen: CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas

Bagley Talks to an Important Person

CHAPTER

The Power of 'So What' in Marketing

This chapter explores the significance of critical assessment and audience connection in creative leadership and marketing strategies. By using the 'so what' method, they illustrate how probing deeper into conventional ideas can lead to more impactful and relatable campaigns.

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