Episode 51: How to navigate the evolving advertising and revenue landscape

Nov 23, 2023

Explore the constantly evolving dynamics of advertising and revenue in the mobile gaming industry, including the rise of influencer marketing, connected TV, contextual advertising, and AI. Discover the role of AI in creative production and the importance of human input in influencer marketing. Understand the challenges in driving revenue through targeted ads and the impact of industry consolidation. Learn about the changes and challenges in advertising and revenue in the mobile games industry, including the rise of hypercasual games and the struggle to balance user conversion with ads.

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Introduction

00:00 • 2min

Evolving Landscape of Advertising in the Mobile Gaming Industry

01:58 • 9min

AI in creative production and the evolution of influencer marketing

11:23 • 5min

Challenges in Driving Revenue through Targeted Ads and the Impact of Industry Consolidation

16:44 • 3min

The Evolving Landscape of Advertising in the Mobile Games Industry

20:09 • 11min