The Evolving Landscape of User Acquisition and Advertising

The podcast discusses how the user acquisition (UA) landscape in the mobile gaming industry is constantly changing and adapting. It highlights two main shifts that impact UA strategies: changes in how people consume content and changes in the advertising ecosystem. The audience's shift towards consuming short-form videos and influencer content has led to the expansion of marketing channels, such as influencer marketing and connected TV. Additionally, the rise of data privacy regulations has resulted in the increase of contextual advertising strategies that rely on content and user behavior. The podcast emphasizes the need for performance marketing teams to stay on top of emerging trends and challenges.