Episode 51: How to navigate the evolving advertising and revenue landscape
Mobile Games Playbook
00:00
AI in creative production and the evolution of influencer marketing
Discussion on the role of AI in creative production and the importance of human input, followed by the evolution of influencer marketing and the rise of smaller influencers for more coherent ads. The chapter concludes with the recognition of the time audiences need to adapt to new advertising trends.
Transcript
Play full episode
