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11min chapter
Episode 51: How to navigate the evolving advertising and revenue landscape
Mobile Games Playbook
The Evolving Landscape of Advertising in the Mobile Games Industry
This chapter explores the changes and challenges in advertising and revenue in the mobile games industry. It discusses the rise of hypercasual games, the struggle to balance user conversion with ads, and the need for platform education in terms of privacy and tracking.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode