Evolving Landscape of Advertising in the Mobile Gaming Industry

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.

In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.

We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.

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Mobile Games Playbook