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9min chapter
Episode 51: How to navigate the evolving advertising and revenue landscape
Mobile Games Playbook
Evolving Landscape of Advertising in the Mobile Gaming Industry
This chapter explores the changes in user behavior and advertising strategies in the mobile gaming industry, including the rise of influencer marketing, connected TV, contextual advertising, and AI. It emphasizes the need for adaptability and personalized experiences to stay competitive.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode