Challenges in Driving Revenue through Targeted Ads and the Impact of Industry Consolidation

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.

In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.

We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Thank you for listening,
Mobile Games Playbook