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Episode 51: How to navigate the evolving advertising and revenue landscape
Mobile Games Playbook
Challenges in Driving Revenue through Targeted Ads and the Impact of Industry Consolidation
The speakers discuss the difficulties in serving the right ads when users are unwilling to share their information, the impact of industry consolidation on auction house dynamics, and the shift in performance marketing budget towards influencers and CTV.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode