WorkCookie - Get Ahead with Industrial/Organizational Psychology in the Workplace Ep. 265 - Why Great Companies Struggle to Maintain Culture When They Scale
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Jul 14, 2025 
Lee Crowson, a U.S. Navy veteran and team dynamics expert, joins Rich Cruz, organizational culture specialist, Nic Kruger, scaling authority, and Christine Mikhail, business culture advocate. They dive into the intricate dance of maintaining company culture while scaling, tackling challenges like trust erosion and group dynamics. Highlights include the role of rituals in franchises, the need for clear values, and the human aspect of cultural shifts. They emphasize storytelling and mindful hiring as keys to preserving a healthy workplace amid growth.
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Sustain Culture Through Rituals
- Don't rely on organic communication as organizations grow larger.
- Implement meaningful rituals like lunches or happy hours to maintain connection and culture.
Question Cultural Rituals Regularly
- Always question why rituals exist to avoid perpetuating harmful practices.
- Update or remove rituals that no longer serve the organization's positive culture.
Swiftly Address Negative Behavior
- Address negativity quickly and through multiple sources in the organization.
- Leaders and peers must ensure a positive environment to prevent cultural toxicity.
