

Greg Jackson of Octopus Energy in powerful conversation with Rory
Mar 13, 2024
Greg Jackson of Octopus Energy shares secrets behind their success - from innovative technology to great marketing. Learn how EV batteries can power homes for days and how Octopus achieved 8 million customers. Explore topics like Power Pack system, integrating EVs with the grid, and innovative pricing models for renewable energy.
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Power Pack
- Exploit fluctuating energy prices by charging electric vehicles during cheap periods and feeding energy back during expensive periods.
- This "Power Pack" approach enables free charging while balancing the grid and promoting green energy use.
Dinorwig Power Station
- Rory Sutherland mentions Dinorwig Power Station in Wales, which uses surplus electricity to pump water uphill.
- This stored energy is then released during peak demand, demonstrating a pre-existing form of energy storage.
Time-Shifting Appliances
- Encourage people to shift energy-intensive tasks (laundry, dishwashing) to off-peak hours.
- This helps utilize sustainable energy sources and reduces strain on the grid during peak times.