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On Brand with ALF & Rory Sutherland
Greg Jackson of Octopus Energy in powerful conversation with Rory
Mar 13, 2024
Greg Jackson of Octopus Energy shares secrets behind their success - from innovative technology to great marketing. Learn how EV batteries can power homes for days and how Octopus achieved 8 million customers. Explore topics like Power Pack system, integrating EVs with the grid, and innovative pricing models for renewable energy.
01:07:08
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Quick takeaways
- Innovative technology and marketing strategies drive Octopus Energy's success story.
- EV batteries can power a house for 3-5 days, reflecting the growing trend in EV adoption.
Deep dives
Challenges and Solutions in the Energy Sector
The energy crisis has seen drastic increases in gas prices, requiring innovative solutions and customer support. Octopus Energy faced the challenge of doubling household bills and chose to help customers during the crisis by raising awareness and offering tips like reducing thermostat settings. The lack of resilience in fossil fuel dependency highlighted the need for renewable energy sources and better usage practices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode