14min chapter

On Brand with ALF & Rory Sutherland cover image

Greg Jackson of Octopus Energy in powerful conversation with Rory

On Brand with ALF & Rory Sutherland

CHAPTER

Revolutionizing Customer Service in the Energy Sector

Exploring a transformative journey from video game development to energy software, the chapter emphasizes the value of customer-centric technology like Kraken for energy companies. It discusses the unique approach of small, dedicated teams managing large customer bases, drawing parallels with Shopify's efficient operational structure. The narrative delves into the significance of prioritizing customer happiness over efficiency metrics and the importance of fostering innovation and employee autonomy in customer service.

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