#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom

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Jul 4, 2023

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ADVICE

Initial Outreach Best Practices

Disclose your product's current volume and sales channels upfront.
Include information like your brand's website and social media presence.

INSIGHT

Co-packer Priorities

Co-packers prioritize brands with demonstrable sales potential and a clear marketing strategy.
A strong brand presence is crucial for standing out in a competitive market.

ANECDOTE

Wasted Time

Kit Maxfield recounts wasting time on a potential client who ultimately wasn't a fit.
This highlights the importance of clear communication and qualification in initial outreach.

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One of the hottest topics in our Slack community is brands looking for the right co-packer, and since this is something that I often help brands navigate outside of my work at Startup CPG, it’s a topic near and dear to my heart and I wanted to bring on one of my favorite co-packers to talk with, Motherlode Co-Packing in Colorado. Our guests today are Kit Maxfield, their Chief Marketing Officer and Partner, and Adam Bender who is their New Product Development Manager. I met Kit and Adam through my work at Boyle Brands and have always been impressed by their organization and willingness to educate, so I’m so excited to share this 101 level conversation where we establish some of the basics of working with a co-packer.

Listen in as Kit and Adam shares about:

The co-packer business model
Day-in-the-life of a co-packer that affects communication, timing, and relationships with brands
How a co-packer scales up a recipe for their facility
Why co-packer relationships are different than other vendors
Best practices for outreach to co-packers
Tips for successfully navigating onboarding with a co-packer
And more!

Because this topic is near and dear to my heart as an operations person and it’s the area spend the most time freelancing in, I’ve added in some extra context and term explanations throughout the episode and linked a bunch of resources in the show notes that can help you navigate the world of co-packing. Now let’s hear from Kit and Adam!

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Maven Agency. Go to strategymavenagency.com
This episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpg

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Show Links:

Join the Startup CPG Slack community (12K+ members and growing!)
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Visit host Jessi Freitag's Linkedin or website
Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
Episode music by Super Fantastics