The Snakes and the Grass: How Brands Can Fall Into a Pit

The best relationships that we have with our brands are ones that are true partnerships, not just throwing around the word partner. There's a lot of moving parts and I think that brands tend to oversimplify what a copacard does. For us, we're always trying to help act as a fiduciary when it comes to the supply chain and raw materials. And so much goes into having a plant.