4min chapter

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#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom

The Startup CPG Podcast

CHAPTER

The Importance of Social Media and Marketing

Kit: As much as important as it is to have a really good tasting product, I think focusing on that social media and marketing side of things is also crucial. Adam: We can't control sales but we can help by lowering costs and things like that. Kit: If you want to visit the mother load website, it's the word mother and then L O D E co packing,. No hyphen or anything, just mother load co packing dot com.

00:00
Speaker 3
Yeah, that's great. How about you, Adam? Anything that you wanted to add? Yeah. Just one point I wanted to reiterate the importance of it. The kit mentioned is the importance of social media and the brands that we see that are successful have a huge social media presence. And I think you can't underestimate that marketing side of things. I think most brands already know that obviously marketing is super important to selling product. But just as a trend, personally, that I've been seeing is even especially in sauces because of how saturated the market is. There's barbecue sauce from bottom to top on an entire aisle of the grocery store these days. Is that differentiating? And as a brand, just to focus on what are you doing different? And are you telling people that you're doing that thing different? So I think as much as important as it is to have a really good tasting product, I think focusing on that social media and marketing side of things is also crucial. Yeah, I'm so glad that both of you brought that up
Speaker 2
because it just helps to show that it's more than just the widgets piece of let's make the widgets or let's make the certain product like as a copacker, you're thinking through how it's going to get sold and what that looks like for the product to be successful in the market because ultimately that means that you and the customer can all everyone can be successful. So I love that you both brought that up. We can't control sales. We can help
Speaker 1
by lowering costs and things like that. But that's on the brain and we want to support it. But again, they expect us to execute orders. We expect them to sell and grow their brand as well.
Speaker 2
Yeah, great. Awesome. Adam and Kit, this has been awesome. I really appreciate both of you sharing your insights and wisdom with us and just enlightening us on this topic. I'm going to link in the show notes, each of your LinkedIn profiles in case people want to connect. And then if you want to visit the mother load website, it's the word mother and then L O D E co packing, no hyphen or anything, just mother load co packing dot com and I'll link that in the show notes as well if you want to check out the website and yeah, is there anything else you want to mention as far as folks connecting with you?
Speaker 1
Nope, just don't even if you have questions, don't hesitate to reach out. We always try to help folks out even if it's not the best fit for us. We're passionate about it. We love to be a good resource for folks and things like that always end up coming back around. So don't be bashful. Awesome. Thank you again to both of you. Really appreciate you. And it was just so great to have you both on the show. Yeah, thank you so much for having us. Thanks so much. Me that you're doing this. This is awesome. I
Speaker 2
love it. Thank you for listening in today. I'm so honored you joined me for this conversation and I love hearing from you all with feedback suggestions or if you just want to say hi at podcast at startup CPG.com or you can find me on LinkedIn. If you liked this episode, we'd love for you to share it with a friend or colleague. Subscribe so you don't miss future episodes and maybe even leave us a five star review on Apple podcasts. If you aren't yet in our Slack community of founders and experts, we'd love to see you there. You can get the free invite at startup CPG.com and find all our other awesome resources there like webinars, databases, the blog, the magazine and virtual and in-person events. And if you found yourself rocking out to our intro and outro music, which I do every single time. So let's get started. Check out the super fantastics on Spotify. It's the band of our startup CPG founder, Daniel Sharf. I'm Jesse Freightag, your host and producer and on behalf of the whole team at startup CPG. Thanks for being here
Speaker 4
and see you next week.

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