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#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom

The Startup CPG Podcast

CHAPTER

How to Choose the Right Copacker for Your Startup

The fail rate is so high when you're trying to start a new business. Most copackers are going to be looking for somebody who's rarely going to sell itself. If they don't have a plan on how to market it, they need to spend more time on that than trying to make the sauce taste exactly like their grandma Dixie or whatever. The brand is so important. I've had brands that have been copacked myself. I've been there.

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