

Weekend Conversations - A Decade of Leadership Lessons
23 snips Sep 6, 2025
Explore the lessons from a decade of leadership insights, emphasizing the impact of personal values and the art of writing. Discover the evolution of a popular newsletter and its journey to 500 editions, highlighting authenticity and personal storytelling. Delve into engaging diverse perspectives and adapting to change in a tech-driven world. Reflect on the balance of routine in communication and valuing audience engagement, while navigating new platforms for broader outreach. Gain insights on how writing can transform your thinking and leadership skills.
AI Snips
Chapters
Books
Transcript
Episode notes
Started As A Personal Morning Habit
- Robert started Friday Forward as a personal morning-writing habit to create something he'd want to read.
- He first sent it to his 40-person remote team and then shared it externally after colleagues asked for copies.
Growth Jump From One Article
- Robert moved Friday Forward from sent-mail to a $25 WordPress site and added friends to a newsletter tool.
- An Inc. article then drove ~2,000 signups in a week, creating the inflection point.
Authenticity Creates Business Halo
- Robert kept the newsletter separate from his company to preserve its authenticity.
- That purity built trust and created a halo effect that benefited the business indirectly.