10/10 GTM Hiring, ICP, and Cross-functional Alignment with Jason Abrams, VP of Revenue Strategy at Plenful
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Jan 7, 2025 Jason Abrams, VP of Revenue Strategy at Plenful, brings over a decade of sales expertise in tech and healthcare. He discusses the critical need to identify what works for your ideal customer profile and the importance of hiring exceptional sales reps. Jason emphasizes the necessity of empathy in leadership, standardizing sales processes, and effectively communicating ROI. He highlights the role of successful client conversations and cross-functional collaboration in achieving revenue growth, showcasing how strategic hiring is essential for any budding company.
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Career Journey
- Jason Abrams spent seven years at LinkedIn before transitioning to healthcare tech.
- He joined Plenful, an AI-powered healthcare platform, to return to the cutting edge of technology.
Leadership Transition
- As a leader's seniority increases, their focus shifts from individual needs to business needs.
- Balancing business priorities with employee well-being becomes crucial for long-term success.
Sales Process Standardization
- Align your sales process to your ideal customer profile (ICP) for faster deal closures.
- Document and standardize this process to scale it across a growing sales team.