6min chapter

10/10 GTM cover image

Hiring, ICP, and Cross-functional Alignment with Jason Abrams, VP of Revenue Strategy at Plenful

10/10 GTM

CHAPTER

Empathy in Sales Leadership

This chapter highlights the significance of understanding employees' daily experiences in sales and the value of leaders having firsthand role experience. It explores the necessity of standardizing sales processes to ensure alignment with customer needs and address potential cultural resistance in a growing startup environment.

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