Revenue Execution: Defining the Standard for Revenue Excellence cover image

Hiring, ICP, and Cross-functional Alignment with Jason Abrams, VP of Revenue Strategy at Plenful

Revenue Execution: Defining the Standard for Revenue Excellence

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The Importance of ROI and Standardization in Sales Strategies

This chapter emphasizes the necessity of standardized processes for newcomers in companies, with a focus on the healthcare sector. It highlights the importance of clearly articulating ROI to stakeholders and creating tangible assets to support sales strategies and validate investments.

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