The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 644: Your Business Might Be Too Broad: Here’s How to Niche Down
33 snips
Feb 15, 2023 AI Snips
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Fear Of Niche Feels Real But Is False
- Jenna Kutcher admits the fear of losing clients when niching feels real to founders.
- She says in reality most people find that fear proves false once they specialize.
From Cat Photos To Weddings
- Jenna Kutcher took any paid gig early on, from cat photos to boudoir and senior portraits.
- She quickly realized some work drained her and she should advertise only what she wanted to do.
Get Clarity, Gain Confidence
- Jenna Kutcher says clarity breeds confidence and helps tailor offerings to specific needs.
- Narrow your focus so messaging and offers speak directly to a defined audience.