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644: Your Business Might Be Too Broad: Here’s How to Niche Down

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

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How to Market With Specificity Without Changing Your Niche

If you find yourself in a business that you no longer love or there is a specific area of your business that you're obsessed with but you're not doing it enough, you want to show the kind of work that you want to do. That needs to become your advertising. And yes, this might require a little bit of hustle or creativity or time for you to do that. But the benefits are so long term because people see you doing that type of work and that's the more that you'll do. Neesh: Can you think of an example where Neeshng down but also having a caveat to that niche is appropriate? Kylie: If you decide one day you

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