Is There a Risk or What to Consider if Your Niche Already Has Someone Serving People?

I often think about one of the biggest objections we get when it comes to learning how to market doing a new platform or changing a strategy is that people are like, someone's already doing it. Is there a risk or what is there to consider if your niche already has someone serving people in that area? I think that's proof of concept in my opinion. And so I would look at as painting the possibility and not creating competition, but I would also look at it as a challenge of again, how can you differentiate yourself? Right?