644: Your Business Might Be Too Broad: Here’s How to Niche Down
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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The Benefits of Niching Down in Real Time
"I don't think I did it with as much strategy as I would knowing what I know now, but I did do that right from the very beginning," she says. "A lot of times when we are too broad, we invoke doubt in a consumer's eyes because they're like, how can you be good at all of these things?"
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