The Varsity TNT's Life After NBA
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Mar 16, 2025 Luis Silberwasser, C.E.O. and chairman of TNT Sports, dives into the whirlwind changes in sports broadcasting after losing NBA rights. He reveals the challenges of negotiations amidst media scrutiny and emphasizes the shift towards digital platforms to engage younger fans. Luis also discusses the unique partnership of CBS and Turner Sports during March Madness, exploring innovative ad strategies. With plans for diversifying sports offerings, he shares insights on enhancing fan experiences and navigating the future of sports media.
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TNT's Post-NBA Strategy
- Luis Silberwasser joined TNT Sports amidst NBA rights negotiations.
- He discusses the network's shift towards digital expansion and a younger audience after losing NBA rights.
TNT's Strategic Goals
- TNT Sports aims to be the "preferred" network, focusing on premium sports and an "always-on" strategy.
- They prioritize engaging young fans through platforms like Bleacher Report and House of Highlights.
Future Acquisitions
- While currently content, TNT remains open to future sports rights acquisitions.
- They will evaluate opportunities based on their strategic objectives and financial discipline.