The Varsity
TNT's Life After NBA
Mar 16, 2025
Luis Silberwasser, C.E.O. and chairman of TNT Sports, dives into the whirlwind changes in sports broadcasting after losing NBA rights. He reveals the challenges of negotiations amidst media scrutiny and emphasizes the shift towards digital platforms to engage younger fans. Luis also discusses the unique partnership of CBS and Turner Sports during March Madness, exploring innovative ad strategies. With plans for diversifying sports offerings, he shares insights on enhancing fan experiences and navigating the future of sports media.
56:29
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Quick takeaways
- Luis Silberwasser discusses TNT's shift from NBA broadcasting to focusing on digital expansion and attracting younger audiences.
- The unique CBS and Turner partnership for March Madness exemplifies collaboration in sports broadcasting to enhance viewer experience and tournament quality.
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