The Unique Media Partnership of March Madness

Luis Silberwasser, the C.E.O. and chairman of TNT Sports, joins John for a rollicking discussion about the state of his company in the aftermath of losing its rights to the NBA. Luis goes deep on how those negotiations unfolded, and breaks down TNT’s shifted focus on digital expansion and engaging a younger audience. He also dishes on their unique relationship with March Madness, and how he feels about a potential expansion to the tourney.

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