TNT's Life After NBA
The Varsity
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Navigating Sports Rights: TNT's Strategic Transition
This chapter examines TNT's approach to adapting their sports broadcasting strategy as they conclude their NBA coverage. It highlights their efforts to diversify their sports portfolio by including new offerings like motorsports and college sports while enhancing their digital presence. The conversation also delves into the complexities of acquiring sports rights, expressing a commitment to building relationships and strategically managing sports properties.
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