Luis Silberwasser

Luis Silberwasser, C.E.O. and chairman of TNT Sports, dives into the whirlwind changes in sports broadcasting after losing NBA rights. He reveals the challenges of negotiations amidst media scrutiny and emphasizes the shift towards digital platforms to engage younger fans. Luis also discusses the unique partnership of CBS and Turner Sports during March Madness, exploring innovative ad strategies. With plans for diversifying sports offerings, he shares insights on enhancing fan experiences and navigating the future of sports media.