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Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments
Dec 5, 2022
In this podcast, John Chao, Co-Founder and CEO of Segments, discusses leveraging first-party data and intelligent customer segmentation to crush profit targets. They analyze top brands during Black Friday and Cyber Monday, explore the importance of repeat customers, and discuss the power of using the Segments app for customer segmenting and reporting.
47:34
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Quick takeaways
- Segments helps marketers create customer segments and sync them across multiple channels for effective retargeting and personalized marketing.
- Segments provides pre-built segments based on data analysis, making it easy for users to identify profitable customer cohorts and make data-driven decisions.
Deep dives
Segments helps sync customer lists across channels
Segments allows users to create customer segments and sync them across multiple channels, such as email, SMS, and social media. This ensures that customer lists are updated in real-time, allowing for effective retargeting and personalized marketing.
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